Pengaruh Program Acara Talk Show Bugar Bersama Ade Rai Terhadap Pemenuhan Kebutuhan Informasi Pendengar Tentang Kebugaran di Radio PR 107.5 FM Kota Bandung

Tatan Gunawan

Abstract


This research focuses on how far the influence of the talk show Bugar Bersama Ade Rai contained in Radio PRFM Bandung in meeting the information needs of listeners about fitness. The research method used is explanatory survey method with quantitative approach and sampling technique used is accpore porpusive sampling. The population of the research were the listeners of the talk show Bugar Bersama Ade Rai in Radio PRFM Bandung and sample of the research were the listeners who often contact the announcer in the question and answer session. Technical analysis of data used is the technique of path analysis and inferential analysis used is the correlation coefficient by using Pearson correlation formula. The results showed the intensity of Talk Show Bugar with Ade Rai influenced both directly to meet the information needs of radio listeners, even indirectly through the content materials and actualization. The content of Talk Show Bugar together with Ade Rai has an effect both directly on the fulfillment of information needs of radio listeners, even indirectly through the intensity and actualization. Whereas the motive of the actualization of Talk Show listeners with Ade Rai has a good effect directly on the fulfillment of information needs radio listeners, even indirectly through the intensity and content of the material. The intensity, content and motive of the actualization of the listeners Talk Show Fit together with Ade Rai influence together towards the fulfillment of information needs of radio listeners

Full Text:

PDF

References


Ardianto, Elvinaro & Bambang Q-Anees. 2009. Filsafat Ilmu Komunikasi. Bandung: Simbiosa Rekatama Media.

Azwar, Saifuddin. 2011. Sikap Manusia Teori dan Pengukurannya. Yogyakarta: Pustaka Pelajar Offset.

Bungin, Burhan. 2009. Sosiologi Komunikasi. Jakarta: Kencana Prenada Media Group.

Cangara, Cangara. 2002. Pengantar Ilmu Komunikasi. Jakarta: Raja Grafindo Persada

DeVito. 1991. Human Communication 5th ed., New York: Harper Collins Publishers Inc.

Effendy, Onong Uchjana. 1989. Kamus Komunikasi. Bandung: Penerbit Mandar Maju.

Effendy, Onong Uchjana. 1993. Dinamika Komunikasi. Bandung: Remaja Rosdakarya.

Fisher, B. Aubrey. 1986. Teori-Teori Komunikasi. Bandung: Remaja Rosdakarya.

Jefkins, Frank Jefkins. 1992.Public Relations. Jakarta: Erlangga

Littlejhon, Stephen. W. 1996. Theories of Human communication 9th ed. Terjemahan: Mohammad Yusuf Hamdan. Jakarta: Salemba Humanika.

Mar’at, Prof.DR. 1982. Sikap Manusia Perubahan serta Pengukuran. Bandung: Ghalia Indonesia.

Miles, Mathew B. & Huberman. 1992. Buku Sumber Tentang Metode-Metode Baru, Jakarta: UI Press.

Morrisan. 2008. Manajemen Media Penyiaran: Strategi Mengelola Radio dan Televisi. Jakarta: Remaja Rosdakarya

Muller, Craig. 2007. Theorizing Communication: Readings Across Traditions, California: Sage Publications.

Mulyana, Deddy. 2008. Ilmu Komunikasi Suatu Pengantar. Bandung: Remaja Rosdakarya.

Rakhmat, Jalaludin. 2007. Psikologi Komunikasi. Bandung: Remaja Rosdakarya.

Severin, Werner J & James W. Tankard. 1979. Teori Komunikasi Sejarah, Metode dan Terapan di Dunia Media Massa. Jakarta: Kencana Prenada Media Group.

Soemirat, Soleh. 2000. Komunikasi Persuasif. Jakarta: UT Depdiknas.

Soerjono, Soekanto. 1999. Sosiologi, Suatu Pengantar. Jakarta: Rajawali Pers.

Sugiyono,. 2010. Statistika untuk Penelitian. Bandung. Alfabeta.

Susanto, Astrid. 1983. Pengantar Sosiologi dan Perubahan Sosial. Jakarta: Binacipta.

Sztompka, Piotr. 1993. Sosiologi Perubahan Sosial. Jakarta: Prenada Media Group.

Tan, Alexis. 1981. Mass Media : Theories and Research. Ohio: Grid.Publishing, Inc.

Tubbs, Stewart L & Moss, Sylvia. 1996. Human Communication : Prinsip-Prinsip Dasar. Terjemahan : Deddy Mulyana. Bandung: Remaja Rosdakarya.

Wright, Charles R . 1985. Sosiologi Komunikasi Massa, Penyunting Jalaluddin Rakhmat. Bandung:Remadja Karya




DOI: http://dx.doi.org/10.29240/jdk.v2i2.340

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Tatan Gunawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

INDEXED BY:

Crossref Moraref Google Scholar Indonesia One Search PKP Index BASE

 


JDK's visitors

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

.